WHEY PROTEIN FOR WEIGHT LOSS - WHY IT WORKS AND WHAT MAKES IT SO EFFECTIVE?

Not much is known about Little Miss Muffet, the young lady who, according to the nursery rhyme, "sat on a tuffet, eating her curds and Whey.” But we can be reasonably sure that Miss Muffet wasn't overweight. That's because Whey—especially when consumed daily in a high-quality Whey protein shake—is one of the most effective weight-control nutrients known to science.
by Gerry Morton

3 REASONS WHY WHEY PROTEIN FOR WEIGHT LOSS WORKS

What makes Whey protein a best choice for Weight loss? or 3 reasons why Whey protein for Weight loss works. Whey is the liquid component of milk that is separated from the solid curd component in the cheese-making process.

Whey protein is actually not a single protein but a collection of proteins and protein fractions (or peptides) found naturally in the Whey component of milk. Whey protein promotes weight loss in three key ways. First, protein in general reduces hunger and eating more, than carbohydrates and fats, and Whey protein does so even better than other proteins. In addition, Whey protein reduces fat storage compared to carbs, fats, and other proteins. And finally, Whey protein enhances the fat-burning effects of exercise. Let's take a closer look at each of these weight-control benefits of whey protein, what makes Whey protein, a best choice for weight loss —and what they mean to you.

To lose excess body fat, it is almost always necessary to reduce the number of calories you consume each day. However, in many cases this is easier said than done, because reducing calorie consumption increases hunger and the desire to eat. Most of us can resist hunger for a few days, but few of us can resist hunger for more than a few weeks. That's why most weight-loss diets don't last very long.

Permanent fat loss can only be achieved if calorie consumption is reduced in a way that does not cause persistent hunger. Switching to a high-protein reduced-calorie diet is one way to attain this balance. As I mentioned above, gram for gram, calorie for calorie, protein produces more satiety (fullness) than either carbohydrate or fat. Therefore, by increasing the number of calories you get from protein at the same time you reduce the total number of calories you consume in a day, you can avoid hunger and more easily stay consistent with your diet, so that fat loss becomes permanent.

In a recent study from the University of Washington School of Medicine, 19 subjects were fed each of three diets sequentially. For two weeks they followed a weight-maintenance diet comprising 15 percent protein, 35 percent fat, and 50 percent carbohydrate. For the next two weeks they followed a high–protein diet of equal calories. The macronutrient breakdown of this diet was 30 percent protein, 20 percent fat, and 50 percent carbohydrate. Finally, the subjects switched to a high-protein diet with the same macronutrient breakdown but no calorie restriction—subjects were allowed to eat as much or as little as they pleased (or "ad libitum”). They stayed on this last diet for 12 weeks.

The authors of the study reported that when subjects switched from the low-protein weight maintenance diet to the high-protein weight maintenance diet, they started feeling much fuller despite the fact that they were consuming the same number of calories. Even more significant, during the unrestricted high-protein diet phase, the subjects voluntarily reduced their daily eating by 441 calories per day and lost almost 11 pounds, including more than 8 pounds of body fat, on average.

Research has shown that some proteins reduce hunger more than others. And it so happens that Whey protein reduces hunger more than most. One study found that a Whey protein "appetizer” reduced appetite for two hours, compared to just one hour for soy protein, while an egg protein appetizer actually increased appetite.

Reference: http://tinyurl.com/jrl5v57